Some encounters stay with you long after they've passed. The street you stumbled onto in a city you barely knew. The conversation that went on far longer than it should have. The moment you realised somewhere felt like home.
Imaginary Fragrances is built around those memories. Perfume crafted to carry you back, and sometimes, somewhere completely new.
Imaginary Fragrances was founded in Pakistan in 2023, rooted in a simple belief that perfume is one of the few things that can genuinely move you. Not just a scent, but a feeling, a memory, something that catches you off guard.
That belief led co-founder and creative director Sachin Singh to collaborate with some of France's finest perfumers, designers and craftspeople, building something that felt worth making. Fragrances that are beautiful, yes, but also responsible, considered and full of intention.
We may pass through this world briefly. What we leave behind doesn't have to.
« The best stories don't end. They just find a new person to tell them.»
Some fragrances are made. Ours are built, carefully, obsessively, with rare ingredients sourced from some of the finest perfume houses in the world. We work closely with gifted noses, people who understand that a fragrance isn't just a scent, it's a feeling you haven't found the words for yet.
Every fragrance we create comes from somewhere real. A trip that shifted something in us, a conversation that lingered, moments both beautiful and painful that left their mark. That's what we give our perfumers to work with. Not a brief. A feeling.
And then there's the bottle. We wanted it to earn its place on your shelf before you even opened it. Each colour chosen deliberately, representing the emotion living inside it. The glass frosted, tactile, the kind of thing you pick up just to hold. The cap unmistakable. And when you're close enough, you already sense what's coming. The fragrance doesn't wait to be sprayed. It finds you first.
From day one, Imaginary Fragrances has been guided by a set of values, one of which is creating with intention and encouraging more mindful consumption.
Our perfume bottles are not just designed to look good, they are made to last. Each one is crafted to be endlessly refillable, so it becomes something you keep as part of your story rather than something you throw away.
As co owner Noman Khan says, this is only the beginning. Refill options will be introduced down the line, making it easier to hold on to the scents you love without creating unnecessary waste.
